CCSB Featured in Law360 Pulse
Carrington Coleman is the focus of a Law360 Pulse article highlighting its Dallas office move and brand refresh.
As the article states, the firm mapped out plans for its first office move in two decades, and leaders decided the time was right to refresh its brand entirely. That brand refresh is marked by an updated firm website and a new logo that greets visitors at Carrington Coleman's newly designed, two-floor space in the downtown Dallas Arts Tower.
"It's the perfect time to look at all the expressions of who we are," said Managing Partner Monica Latin.
Latin said that in selecting the new logo, the firm interviewed clients and others and thought about "who we really are today and how we might capture that."
"We hope the geometric forms subtly reference our 'CC' initials, while also symbolizing the intersection of business and law," Latin said. "They converge and align, which we believe represents our ability to synthesize complexity with thoughtful collaboration. We love the modern energy of the color palette, including deep neutrals as an anchor."
For the full story, please click here (subscription required).
Carrington Coleman is the focus of a Law360 Pulse article highlighting its Dallas office move and brand refresh.
As the article states, the firm mapped out plans for its first office move in two decades, and leaders decided the time was right to refresh its brand entirely. That brand refresh is marked by an updated firm website and a new logo that greets visitors at Carrington Coleman's newly designed, two-floor space in the downtown Dallas Arts Tower.
"It's the perfect time to look at all the expressions of who we are," said Managing Partner Monica Latin.
Latin said that in selecting the new logo, the firm interviewed clients and others and thought about "who we really are today and how we might capture that."
"We hope the geometric forms subtly reference our 'CC' initials, while also symbolizing the intersection of business and law," Latin said. "They converge and align, which we believe represents our ability to synthesize complexity with thoughtful collaboration. We love the modern energy of the color palette, including deep neutrals as an anchor."
For the full story, please click here (subscription required).