If you are a business person who is not a qualified expert on copyright and trademark law, what you think you know about copyrights or trademarks is probably going to be wrong. It is important to have someone skilled in understanding what the law does and does not protect, what you are and are not allowed to do, and also when key steps must be completed.
Successfully managing your copyrights or trademarks is a precise and time-sensitive process. Even simple mistakes cost you present and future profits. It is also important to remember that the law trumps what you might want to include in the language or terms of a contract that are, in fact, contrary to copyright and trademark law. Your assets are too crucial to your business to be “pretty sure” about the requirements of the law. For example, when an employee invents or creates a product, process or other creative work while in your employ, who owns or has rights to that intellectual property? Are you sure?
Included in the range of industries we serve are marketing and advertising firms, as well as entertainment enterprises such as sports-related companies, music and film companies, and creative entrepreneurs. Have you ever wondered how companies successfully use comparative advertising, or what will get them in trouble?